eprintid: 38901
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/89/01
datestamp: 2020-04-09 06:14:11
lastmod: 2020-04-09 06:14:11
status_changed: 2020-04-09 06:14:11
type: thesis
metadata_visibility: show
creators_name: NOVIA TRI AGUSTYANINGSIH, NIM. 16830018
title: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP PRODUK RAHN DI PEGADAIAN SYARIAH
(STUDI KASUS PADA PEGADAIAN SYARIAH UNIT SARIHARJO SLEMAN YOGYAKARTA)
ispublished: pub
subjects: keu_sya
divisions: jur_keuangan_syariah
full_text_status: restricted
keywords: product, promotion, customer service and interest.
note: DR. DARMAWAN, S.Pd., MAB
abstract: This research aims to test the influence of products, promotions and services on the customer interest of Rahn products in the Syariah pawnshop Sariharjo Unit. This research is done by using the primary data collected from the over Kuesiner to the Syariah pawnshop customers of Sariharjo Unit as a research object. The samples in this study were 200 customers who came directly to Sariharjo Syariah pawnshop Unit Office. The method used in this study was multiple linear regression using SPSS 25. Based on the results of the ANOVA test showed F count of 82,894 with a probability of 0.000 < 0.05 then, simultaneously product variables, promotions and services affect the customer interest of Rahn products in the sharia pawnshop. And results are partially pointed out that the product variables have a significant positive effect on the customer's interest, the promotion variable has a significant positive effect on the customer's interest and the service variable has significantly positive effect on the customer interest of Rahn's product in the Syariah pawnshop
date: 2020-01-31
date_type: published
pages: 194
institution: UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
department: Fakultas Ekonomi dan Bisnis Islam
thesis_type: skripsi
thesis_name: other
citation:   NOVIA TRI AGUSTYANINGSIH, NIM. 16830018  (2020) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP PRODUK RAHN DI PEGADAIAN SYARIAH (STUDI KASUS PADA PEGADAIAN SYARIAH UNIT SARIHARJO SLEMAN YOGYAKARTA).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/38901/1/16830018_BAB%20I_V_DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/38901/2/16830018_BAB%20II_III_IV.pdf