TY  - THES
N1  - JOKO SETYONO, SE., M.Si.
ID  - digilib39663
UR  - https://digilib.uin-suka.ac.id/id/eprint/39663/
A1  - Rudi Ardiansah, NIM.16820056
Y1  - 2020/04/16/
N2  - This study aims to determine the effect of personal branding which is represented by specialization, distinctiveness, and visibility to human resource competence with digital literacy as a moderating variabel in era of industrial revolution 4.0 (case study at Bangun Drajat Warga?s sharia rural bank ).
The population in this study are all employee of BPRS Bangun Drajat Warga. Sample selection are using non probably sample technic with total sampling and sample that used as many as 37. This research type is quantitative research. The analysis tools used are multiple linear regression and moderated regression analysis.
The results show that specialization have an effect on human resource competence while distinctiveness and visibility had no effect. The results of moderated analysis that using digital literacy variabel as moderating, results show that digital literacy not abel to moderate the relationship specialization, distinctiveness and visibility to the Islamic banking?s human resource competence at Bangun Drajat Warga?s sharia rural bank.
PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
KW  - specialization
KW  -  distinctiveness
KW  -  visibility
KW  -  digital literacy
KW  -  human resource competence
M1  - skripsi
TI  - PENGARUH PERSONAL BRANDING TERHADAP KOMPETENSI SUMBER DAYA MANUSIA PERBANKAN SYARIAH YANG DIMODERASI
AV  - restricted
EP  - 206
ER  -