eprintid: 39663
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/96/63
datestamp: 2020-07-10 02:45:33
lastmod: 2020-07-10 02:45:33
status_changed: 2020-07-10 02:45:33
type: thesis
metadata_visibility: show
creators_name: Rudi Ardiansah, NIM.16820056
title: PENGARUH PERSONAL BRANDING TERHADAP KOMPETENSI SUMBER DAYA MANUSIA PERBANKAN SYARIAH YANG DIMODERASI
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: specialization, distinctiveness, visibility, digital literacy, human resource competence
note: JOKO SETYONO, SE., M.Si.
abstract: This study aims to determine the effect of personal branding which is represented by specialization, distinctiveness, and visibility to human resource competence with digital literacy as a moderating variabel in era of industrial revolution 4.0 (case study at Bangun Drajat Warga’s sharia rural bank ).
The population in this study are all employee of BPRS Bangun Drajat Warga. Sample selection are using non probably sample technic with total sampling and sample that used as many as 37. This research type is quantitative research. The analysis tools used are multiple linear regression and moderated regression analysis.
The results show that specialization have an effect on human resource competence while distinctiveness and visibility had no effect. The results of moderated analysis that using digital literacy variabel as moderating, results show that digital literacy not abel to moderate the relationship specialization, distinctiveness and visibility to the Islamic banking’s human resource competence at Bangun Drajat Warga’s sharia rural bank.
date: 2020-04-16
date_type: published
pages: 206
institution: UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
department: Fakultas Ekonomi dan Bisnis Islam
thesis_type: skripsi
thesis_name: other
citation:   Rudi Ardiansah, NIM.16820056  (2020) PENGARUH PERSONAL BRANDING TERHADAP KOMPETENSI SUMBER DAYA MANUSIA PERBANKAN SYARIAH YANG DIMODERASI.  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/39663/1/16820056_BAB%20I_BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/39663/2/16820056_BAB%20II_BAB%20III_BAB%20IV.pdf