TY  - THES
N1  - Yanti Dwi Astuti, M.A
ID  - digilib39687
UR  - https://digilib.uin-suka.ac.id/id/eprint/39687/
A1  - Kris Mheilda Setiawati, NIM. 15730021
Y1  - 2020/03/10/
N2  - Bamboo clumps for the people of Ngadimulyo Village were
initially considered worthless. The community's stigma about
bamboo gardens has many negatives aspects, making bamboo
gardens in Ngadimulyo Village used as garbage dumps. The
Spedagi Movement Non-Governmental Organization came to
brought the innovation that a bamboo garden can provide
more values if the community can take care of it. Spedagi
Movement provides the idea of wanting to establish a market
in the middle of a bamboo garden owned by the residents.
The research method used is qualitative which describes in
detail the related problems and using literature studies to
obtain relevant material. Data collection techniques used
interviews and observations by observing firsthand how the
Spedagi Movement Non-Governmental Organization
diffused the ideas to the Ngadimulyo community.
The diffusion of innovations carried out by Spedagi began
with various mapping of locations and potentials. Proper
mapping is the key to the success of an innovation that can be
well-defined and well execute. Interpersonal communication
and socialization are Spedagi's strategy in diffusing the
Papringan Market innovation to the people of Ngadimulyo
Village. The process of innovation diffusion can be
successful involving various parties who have one goal,
starting from the community, innovation providers, and the
government. If one does not agree with the innovation carried
out, the diffusion of the innovation carried out will not run
optimally.
PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
KW  - Diffusion of Innovations
KW  -  Papringan Market
M1  - skripsi
TI  - DIFUSI INOVASI PROGRAM PENDIRIAN PASAR
PAPRINGAN
AV  - restricted
EP  - 128
ER  -