%0 Thesis
%9 Skripsi
%A Tansya Nur Rizki, NIM. 16730040
%B FAKULTAS ILMU SOSIAL HUMANIORA
%D 2020
%F digilib:39807
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K marketing communication strategy, Gembira Loka Zoo, and the number  of visitors.
%P 122
%T STRATEGI KOMUNIKASI PEMASARAN GEMBIRA LOKA ZOO  YOGYAKARTA PASCA REBRANDING DALAM MENINGKATKAN JUMLAH  PENGUNJUNG
%U https://digilib.uin-suka.ac.id/id/eprint/39807/
%X Gembira Loka Zoo as one of the tourist destinations in Yogyakarta, needs  marketing communication to increase the number of visitors. Gembira Loka Zoo as  the only zoo in Yogyakarta, has a management target that has not been approved.  Management's target is to produce 2 million visitors to the Gembira Loka Zoo in a  year. This is a challenge for Gembira Loka Zoo in developing its marketing  communication strategy to attract visitors.  The purpose of this research is to know and describe the marketing  communication strategy of Gembira Loka Zoo Yogyakarta after the rebranding in  increasing the number of visitors. This type of research is descriptive qualitative.  Data obtained from observations, interviews with the Head of Promotion and Head  of Public Relations, and documentation. From it, the marketing communication  strategy of Gembira Loka Zoo is post-rebranding by optimizing the use of social  media, especially Instagram. On Instagram media, Gembira Loka Zoo does a lot of  activities that allow visitors to interact with management. Promotion activities  carried out by Gembira Loka Zoo are more focused on personal selling, especially in  table top activities.
%Z Yanti Dwi Astuti, S.Sos.I., M,A