%0 Thesis
%9 Skripsi
%A AKROM KHASANI, NIM. 12730006
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2019
%F digilib:40115
%I UIN SUNAN KALIJAGA
%K visual communication, brand awareness, consumer
%P 103
%T STUDI SURVEY PENGARUH KOMUNIKASI VISUAL  TERHADAP BRAND AWARENESS KONSUMEN  NYONG KAOS BREBES
%U https://digilib.uin-suka.ac.id/id/eprint/40115/
%X Every regions have a peculiar culture like food, tourism, even  shirts. T-shirt is one of many attractive to of to visitors to a particular area,  like Dagadoe Djokja, Bali’s Jogger etc. This research’s intend to find the  effect of visual communication toward brand awareness on Nyong Kaos  Brebes consumer. Subject on this research is Nyong Kaos Brebes  consumer.  Data method collection used the scale of visual communicatin and  brand awareness scale. Data analysis was performed to test for normality  test, linierity test, product moment correlation test and simple linier  regression test. The result showed that: 1). There is significant relationship  between visual communication with brand awareness on Nyong Kaos  Brebes consumer. Coefisien correlation is 0,281 with significant value of  0,000 < 0,05. 2). The influence of visual communication toward brand  awareness on Nyong Kaos Brebes consumer has the effect that is strong  the value is 0,530, or are at intervals of 0,5 – 0,75 are in the Guilford’s  table is included to the interval strong relationship
%Z Drs.Siantari Rihartono.M.Si