%0 Thesis
%9 Skripsi
%A Oki Nurhadiyanto, NIM 16730023
%B FAKULTAS ILMU SOSIAL HUMANIORA
%D 2020
%F digilib:40253
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Public Relations, Marketing, Awareness
%P 154
%T PERAN PUBLIC RELATIONS DALAM MENINGKATKAN  PENJUALAN KAMAR HOTEL  (Studi Deskriptif Kualitatif Pada Hotel Harper Mangkubumi Yogyakarta)
%U https://digilib.uin-suka.ac.id/id/eprint/40253/
%X This research discusses about the role of Public Relations in increasing sales  of rooms at Harper Mangkubumi Yogyakarta Hotel. Moving away from competition  level phenomena among companies in attracting consumers and reviewing the role of  Public Relations in helping companies sell the product through strategic steps. This  research is qualitative research by using descriptive qualitative method. Public  Relations is the subject of this research. The object of this research is the role of Public  Relations in the company.  In doing the role of a company to increase sales, Public Relations use the study  of Marketing Public Awareness such as the planning process of data research, the  execution by giving awareness and imagery, the evaluation with regard to consumer  satisfaction, and the improvement of quality. The role of Public Relations through its  theory and strategic steps is an important factor for the companies in increasing  product sales
%Z Dra. Marfuah Sri Sanityastuti, M.Si