TY  - THES
N1  - Dra. Marfuah Sri Sanityastuti, M.Si
ID  - digilib40253
UR  - https://digilib.uin-suka.ac.id/id/eprint/40253/
A1  - Oki Nurhadiyanto, NIM 16730023
Y1  - 2020/07/13/
N2  - This research discusses about the role of Public Relations in increasing sales
of rooms at Harper Mangkubumi Yogyakarta Hotel. Moving away from competition
level phenomena among companies in attracting consumers and reviewing the role of
Public Relations in helping companies sell the product through strategic steps. This
research is qualitative research by using descriptive qualitative method. Public
Relations is the subject of this research. The object of this research is the role of Public
Relations in the company.
In doing the role of a company to increase sales, Public Relations use the study
of Marketing Public Awareness such as the planning process of data research, the
execution by giving awareness and imagery, the evaluation with regard to consumer
satisfaction, and the improvement of quality. The role of Public Relations through its
theory and strategic steps is an important factor for the companies in increasing
product sales
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Public Relations
KW  -  Marketing
KW  -  Awareness
M1  - skripsi
TI  - PERAN PUBLIC RELATIONS DALAM MENINGKATKAN
PENJUALAN KAMAR HOTEL
(Studi Deskriptif Kualitatif Pada Hotel Harper Mangkubumi Yogyakarta)
AV  - restricted
EP  - 154
ER  -