eprintid: 40253
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/04/02/53
datestamp: 2020-08-14 06:44:33
lastmod: 2020-08-14 06:44:33
status_changed: 2020-08-14 06:44:33
type: thesis
metadata_visibility: show
creators_name: Oki Nurhadiyanto, NIM 16730023
title: PERAN PUBLIC RELATIONS DALAM MENINGKATKAN
PENJUALAN KAMAR HOTEL
(Studi Deskriptif Kualitatif Pada Hotel Harper Mangkubumi Yogyakarta)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Public Relations, Marketing, Awareness
note: Dra. Marfuah Sri Sanityastuti, M.Si
abstract: This research discusses about the role of Public Relations in increasing sales
of rooms at Harper Mangkubumi Yogyakarta Hotel. Moving away from competition
level phenomena among companies in attracting consumers and reviewing the role of
Public Relations in helping companies sell the product through strategic steps. This
research is qualitative research by using descriptive qualitative method. Public
Relations is the subject of this research. The object of this research is the role of Public
Relations in the company.
In doing the role of a company to increase sales, Public Relations use the study
of Marketing Public Awareness such as the planning process of data research, the
execution by giving awareness and imagery, the evaluation with regard to consumer
satisfaction, and the improvement of quality. The role of Public Relations through its
theory and strategic steps is an important factor for the companies in increasing
product sales
date: 2020-07-13
date_type: published
pages: 154
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Oki Nurhadiyanto, NIM 16730023  (2020) PERAN PUBLIC RELATIONS DALAM MENINGKATKAN PENJUALAN KAMAR HOTEL (Studi Deskriptif Kualitatif Pada Hotel Harper Mangkubumi Yogyakarta).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/40253/1/16730023_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/40253/2/16730023_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf