eprintid: 40398
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/04/03/98
datestamp: 2020-08-19 02:17:38
lastmod: 2020-08-19 02:17:38
status_changed: 2020-08-19 02:17:38
type: thesis
metadata_visibility: show
creators_name: Ulin Nuha Ahmad, NIM. 15730070
title: Strategi Komunikasi dalam Mengenalkan Aplikasi Hoax Buster Tools (HBT) kepada Masyarakat
(Studi Deskriptif pada Masyarakat Anti Fitnah Indonesia (MAFINDO) Wilayah Daerah Istimewa Yogyakarta )
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Communication strategies, Hoax Buster Tools, Hoax, Partipacing
note: Niken Puspitasari, MA.
abstract: The number of Hoax distributions in the media which is increasing from year to year becomes some anxiety for MAFINDO in making the Hoax Buster Tools (HBT) application. The HBT application work system is looking for valid news, hoax issue reports, tools to dismantle hoaxes, and provide clear information in clarifying a news. Therefore it’s very important that people use this application as a tactical measure to prevent the spread of hoaxes in the media.
This study investigates the communication strategy that has been carried out by MAFINDO D.I. Yogyakarta in introduce the application of the Hoax Buster Tools to the public in D.I Yogyakarta. Reseacher use communication theory, components of the communication strategy, such as: Recognizing communication targets, choosing communication media, assessing the purpose of messages, and the role of communicators in communication.This Research usequalitative descriptive study methods with observation and interviews as a way to collect data.
The results of this study indicate that the communication strategy carried out by MAFINDO D.I Yogyakarta was successful because there was an increase in the number of Hoax Buster Tools application users from 2017 to 2019 with details in 2017 of 756 users, 2018 of 1676 users and 2019 increasing + 2150 users. However, the communication strategy to the community must continue to be improved, primarily releted to the intensity of socialization to the people thet are structured and systematically from MAFINDO D.I Yogyakarta. In addition, MAFINDO D.I Yogyakarta needs to utilize a network of cooperation with external parties.
date: 2020-05-20
date_type: published
pages: 118
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Ulin Nuha Ahmad, NIM. 15730070  (2020) Strategi Komunikasi dalam Mengenalkan Aplikasi Hoax Buster Tools (HBT) kepada Masyarakat (Studi Deskriptif pada Masyarakat Anti Fitnah Indonesia (MAFINDO) Wilayah Daerah Istimewa Yogyakarta ).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/40398/1/15730070_BAB-I_IV_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/40398/2/15730070_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf