relation: https://digilib.uin-suka.ac.id/id/eprint/40417/
title: STRATEGI ONLINE MARKETING POSITIONING  PADA UNGGAHAN FOTO DAN CAPTION  AKUN INSTAGRAM COFFEE SHOP  SPACE ROASTERY YOGYAKARTA
creator: Roby Zul Fanani, 13730006
subject: Ilmu Komunikasi
description: Coffee industry in Indonesia has grown rapidly since 2015.  Space Roastery as a new company in Yogyakarta has a big challenge  to get the market. Space Roastery need to build their brand  positioning. Nowdays to build a good positioning the companies  facilitated by internet network. Space Roastery built the positions of  companies and products through social media Instagram  @space.roastery. Through Instagram they can share everything and  they can reach so many people.  Researchers used the theory of brand positioning strategy  written by Kotler and about Instagram written by Bambang in  researching online positioning strategies used by Space Roastery,  This research is qualitative and to get the data, researchers conducted  in-depth interviews with the owners, observations, and looked at  existing documents to support research.  The result of the research is Space Roastery used Instagram to  build their positions. There are seven positions that Space Roastery  try to built through Instagram, including positions according to  attributes, benefits, usage, users, competitors, product categories,  price or quality. From the seven positions, Space Roastery focuses  more on bulding positions according to users, competitors, product  categories, and price or quality.
date: 2019-04-30
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/40417/1/13730006_BAB-I_IV_DAFTAR-PUSTAKA..pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/40417/2/13730006_BAB-II_sampai_SEBELUM-BAB-TERAKHIR..pdf
identifier:   Roby Zul Fanani, 13730006  (2019) STRATEGI ONLINE MARKETING POSITIONING PADA UNGGAHAN FOTO DAN CAPTION AKUN INSTAGRAM COFFEE SHOP SPACE ROASTERY YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA.