relation: https://digilib.uin-suka.ac.id/id/eprint/40426/
title: EFEKTIVITAS WEB SERIES DI YOUTUBE SEBAGAI MEDIA  PROMOSI  (Analisis EPIC Model pada Viewers Web Series Sore dari Tropicana Slim  Stevia)
creator: Dewi Novia Sari, 13730079
subject: Ilmu Komunikasi
description: The development of the internet is currently making changes in  various fields of life, one of which is the advertising world. Advertising is  very important to promote a product or service because advertising is  considered to have a broad reach by utilizing mass media. If before the  presence of the internet using conventional media but now using new  media namely social media. The Tropicana Slim brand is a brand that  uses social media, especially Youtube, to advertise by creating web  content series called Sore. This web series has a message about the  importance of maintaining health, namely by maintaining a diet, and  replacing ordinary sugar with Tropicana Slim Stevia.  The purpose of this research is to find out the effectiveness of the  Sore web series on Youtube as a promotional media for Tropicana Slim  Stevia using the EPIC Model. The population of this study is episode 1 to  episode 9 of the Sore web series with a sample of 100 respondents  obtained by using Slovin's formula and simple random sampling  technique.  The results of this study are the effectiveness of the web series on  Youtube as a promotional media for Tropicana Slim Stevia known to be in  the effective category, because it has an average EPIC Model value of  3.87. This study has r table with a value of 0.1966 so that it can be  declared valid, and with Cronbach alpha of 0.889 stated reliable
date: 2019-05-07
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/40426/1/13730079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/40426/2/13730079_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Dewi Novia Sari, 13730079  (2019) EFEKTIVITAS WEB SERIES DI YOUTUBE SEBAGAI MEDIA PROMOSI (Analisis EPIC Model pada Viewers Web Series Sore dari Tropicana Slim Stevia).  Skripsi thesis, UIN SUNAN KALIJAGA.