eprintid: 40426
rev_number: 10
eprint_status: archive
userid: 12451
dir: disk0/00/04/04/26
datestamp: 2020-08-19 04:53:19
lastmod: 2020-08-19 04:53:19
status_changed: 2020-08-19 04:53:19
type: thesis
metadata_visibility: show
creators_name: Dewi Novia Sari, 13730079
title: EFEKTIVITAS WEB SERIES DI YOUTUBE SEBAGAI MEDIA
PROMOSI
(Analisis EPIC Model pada Viewers Web Series Sore dari Tropicana Slim
Stevia)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Social media, effectiveness of web series, EPIC Model
note: Dr. Yani Tri Wijayanti, S.Sos, M.Si
abstract: The development of the internet is currently making changes in
various fields of life, one of which is the advertising world. Advertising is
very important to promote a product or service because advertising is
considered to have a broad reach by utilizing mass media. If before the
presence of the internet using conventional media but now using new
media namely social media. The Tropicana Slim brand is a brand that
uses social media, especially Youtube, to advertise by creating web
content series called Sore. This web series has a message about the
importance of maintaining health, namely by maintaining a diet, and
replacing ordinary sugar with Tropicana Slim Stevia.
The purpose of this research is to find out the effectiveness of the
Sore web series on Youtube as a promotional media for Tropicana Slim
Stevia using the EPIC Model. The population of this study is episode 1 to
episode 9 of the Sore web series with a sample of 100 respondents
obtained by using Slovin's formula and simple random sampling
technique.
The results of this study are the effectiveness of the web series on
Youtube as a promotional media for Tropicana Slim Stevia known to be in
the effective category, because it has an average EPIC Model value of
3.87. This study has r table with a value of 0.1966 so that it can be
declared valid, and with Cronbach alpha of 0.889 stated reliable
date: 2019-05-07
date_type: published
pages: 147
institution: UIN SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Dewi Novia Sari, 13730079  (2019) EFEKTIVITAS WEB SERIES DI YOUTUBE SEBAGAI MEDIA PROMOSI (Analisis EPIC Model pada Viewers Web Series Sore dari Tropicana Slim Stevia).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/40426/1/13730079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/40426/2/13730079_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf