%A 15730026 Nurdwi Fitriani
%O Niken Puspitasari, M.A
%T STRATEGI CITY BRANDING
MEMPERKUAT POTENSI WISATA
(Studi Deskriptif pada Dinas Pariwisata kabupaten Sleman dalam Brand
“Sleman The Living Culture Part Of Jogja”)
%X This study aim to know how the strategy of city branding that is done
by departement of tourism in Sleman to support the potential of tour by
Sleman new brand “Sleman The Living Culture, Part of Jogja.” This
study focused on strategy of city branding according to Insch with the
communication model of attention, interest, desire, decision, and action
that is abbreviated AIDDA. The test of validity data with test practice
which is applied on the brand “Sleman The Living Culture, Part of
Jogja” that is done by Sleman departement of tourism has applied well
through a socialization and counseling that is packaged as attractive as
possible and improves supporting facilties. Then the latest Sleman
brand was introduced through with the application intermediaries
Amazing Sleman, social media such Instagram and mass media such as
brochure and booklet as medium that mode Sleman’s brand more
widely known as tool that is used to support the potential of tour.
%K Strategy, city branding, communication AIDDA, Tourism
potential.
%D 2019
%I UIN SUNAN KALIJAGA
%L digilib40473