TY  - THES
N1  - Drs. Bono Setyo, M.Si
ID  - digilib40500
UR  - https://digilib.uin-suka.ac.id/id/eprint/40500/
A1  - Achmad Nawfal Karim, 15730081
Y1  - 2019/04/30/
N2  - Indonesia is the country sending the most Hajj pilgrims
in the world, and the second highest country with the highest
number of Umrah pilgrims in 2018. Answered large market
demands, many umroh travel agencies have emerged. At
present, there are 906 umroh travel agencies in Indonesia. The era of connectivity that changed the loyalty model that
was once a repeat purchase, is now a brand advocacy. Brand
advocacy is the phase where brands are recommended to
others. Rihaal which is a newcomer to the world of Umrah
travel agency built brand advocacy or it consumers. This
study aims to analyze how Rihaal built brand advocacy in the
era of connectivity. This research uses descriptive qualitative method with
in-depth interview data collection methods and
documentation. In this study, researchers analyzed how to
build brand advocacy using the 5A path customer concept
which consists of Aware, Appeal, Ask, Act, and Advocate, which was proposed by Hermawan Kartajaya. The results
show that in building brand advocacy, Rihaal optimizes at
every 5A customer path stage
PB  - UIN SUNAN KALIJAGA
KW  - Brand Advocacy
KW  -  Loyalty
KW  -  Customer Path 5A
M1  - skripsi
TI  - MEMBANGUN BRAND ADVOCACY PADA ERA
KONEKTIVITAS 4.0
(Studi Deskriptif Kualitatif pada Biro Umroh Rihaal
Yogyakarta)
AV  - restricted
EP  - 130
ER  -