@article{digilib40737,
           month = {January},
           title = {ANALISIS KONDISI BISNIS BPRS DALAM MENGANGKAT PASAR INDUSTRI JASAPERBANKAN (Studi Kasus BPRS Mitra Cahaya Indonesia)},
          author = {- Rahmat Efendi and - Mikhriani},
       publisher = {FDK UIN Sunan Kalijaga},
            year = {2015},
         journal = {Jurnal Manajemen Dakwah},
        keywords = {Market   attractive   and   business   strategy,   market   banking industry owned by BPRS MCI},
             url = {https://digilib.uin-suka.ac.id/id/eprint/40737/},
        abstract = {Today  many  bank  grow  in  area  districtof  Sleman.  Increasingly  fierce  competition makes bank are required to further innovate, and have effective strategies in order to achieve  customer satisfaction as users of banking service. BPRS MCI is one of the banking institutions located in Sleman, in operation continues  to  show  positive  developments  it  is  not  independent  of  market  attractiveness  and  business  strength  BPRS  MCI.The  results  of  this  study  have implemented BPRS MCI right strategy in accordance with the multi-factor approach general electric. This is evidenced by the growing number of customers  and  impressive  profits  in  each  years,  product  quality  and  service  qualityare increasing.}
}