eprintid: 41917
rev_number: 21
eprint_status: archive
userid: 12253
dir: disk0/00/04/19/17
datestamp: 2021-01-27 22:03:47
lastmod: 2021-10-22 05:15:06
status_changed: 2021-10-22 05:15:06
type: book_section
metadata_visibility: show
creators_name: Faruq Al Hasbi, -
creators_name: Rama Kertamukti, -
title: CREATIVE BRANDING STRATEGY DEVELOPING BRAND IDENTITY STRATEGY OF TRIBUN JOGJA
ispublished: pub
subjects: Downloade
subjects: ms
divisions: x_proc
full_text_status: public
keywords: creative strategy; brand identity: brand elaboration system
abstract: Product differentiation is important for companies to influence market competition. Strong brands are formed from strong differentiation, so that consumers can analyze products among commodities. Qualitative descriptive method is used to look at TJ's strategy in communicating brand values and core. Data obtained through observation, in-depth interviews, and documentation. To test the validity of the data used source triangulation. The result through creativity in communication shows TJ using some dimensional expansion to support the brand perspective as a product, as an organization representative, a brand as a personality, and as a symbol of its users). Building a strong brand identity needs to be done to gain public trust and ensure company survival.
date: 2018
date_type: published
series: Advances in Social Science, Education and Humanities Research, volume 260
publisher: Atlantis Press
pagerange: 281-285
pages: 7
refereed: TRUE
book_title: International Conference on Media and Communication Studies (1COMACS 2018)
official_url: https://www.atlantis-press.com/proceedings/icomacs-18/25900652
citation:   Faruq Al Hasbi, - and Rama Kertamukti, -  (2018) CREATIVE BRANDING STRATEGY DEVELOPING BRAND IDENTITY STRATEGY OF TRIBUN JOGJA.   In:  International Conference on Media and Communication Studies (1COMACS 2018).   Advances in Social Science, Education and Humanities Research, volume 260 .  Atlantis Press, pp. 281-285.      
document_url: https://digilib.uin-suka.ac.id/id/eprint/41917/13/Creative%20Branding%20Strategy%20Developing%20Brand%20Identity%20Strategy%20of%20Tribun%20Jogja.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/41917/14/surat-surat-pernyataan1611783962.pdf