%A NIM. 13391080 ASTANTRI KARTIKA K.W.
%O Pembimbing : Joko Setyono, S.E., M.Si.
%T ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN
NON-MUSLIM MELAKUKAN PEMBIAYAAN DI LEMBAGA
KEUANGAN SYARI'AH
(STUDI KASUS: BMT BINA IHSANUL FIKRI YOGYAKARTA)
%X This study aims to analyze the factors that influence Non-Muslims to
finance in Sharia Banking (Case Study: BMT Bina Ihsanul Fikri Yogyakarta).
These factors include location, service, product, promotion, and religious
stimulants. The populations are used as sample in this study were non-Muslim
members who financed at BMT BIF Yogyakarta. In this study, the data were 45
respondents with a purposive sampling method that is sampling based on criteria
according to researchers using a method developed by Roscoe. The data is taken
by distributing questionnaires. The data is processed by using a quantitative
analysis of the validity and reliability test, a classic assumption test, and multiple
linear regression analysis using Statistical Product Moment and Service Solution
(SPSS) version 25.0.
The results of this study indicate that partially the service variable has an
influence of 0.038, the promotion variable has an effect of 0.001 on the effect of
non-Muslims financing in sharia banking. Whereas simultaneously the location,
service, product, promotion and religious stimulant variables have an influence of
0,000 to the effect of non-Muslims financing in sharia banking.
%K Location, Services, Products, Promotion, Religious Stimulants,
Decisions of Non-Muslim Communities
%D 2019
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib41932