@phdthesis{digilib41933,
           month = {January},
           title = {PENGARUH E-SERVICESCAPE TERHADAP KEPERCAYAAN
DONATUR DALAM BERDONASI PADA SITUS CROWDFUNDING
KITABISA.COM},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM : 13391084 M. ULUL AZMI},
            year = {2020},
            note = {Pembimbing : Dr. Sunaryati. S.E., M.Si.},
        keywords = {E-servicescape, Donate, Website, Crowdfunding, kitabisa.com},
             url = {https://digilib.uin-suka.ac.id/id/eprint/41933/},
        abstract = {This study aims to test and explain the impact of e-servicescape variables on trust
and their influence on donate intention to the crowdfunding website kitabisa.com. The
sample of this study are286 respondents spread from various regions in Indonesia with a
purposive sampling method. The variables used in this study are based on three
dimensions on the e-servicescape framework, namely : aesthetic appeal, layout and
function, and financial security tested to identify the effect on trust that leads to donate
intention. This research is a quantitative study using the path analysis method. All
hypotheses proved positive and supported in this study. The results of this study : aesthetic
appeal, layout and function, and financial security have a positive and significant impact
both partially and simultaneously on trust on the website kitabisa.com. Then trust has a
positive and significant impact on interest in donating to the crowdfunding website
kitabisa.com}
}