TY  - THES
N1  - Pembimbing : Dr. Sunaryati. S.E., M.Si.
ID  - digilib41933
UR  - https://digilib.uin-suka.ac.id/id/eprint/41933/
A1  - M. ULUL AZMI, NIM : 13391084
Y1  - 2020/01/03/
N2  - This study aims to test and explain the impact of e-servicescape variables on trust
and their influence on donate intention to the crowdfunding website kitabisa.com. The
sample of this study are286 respondents spread from various regions in Indonesia with a
purposive sampling method. The variables used in this study are based on three
dimensions on the e-servicescape framework, namely : aesthetic appeal, layout and
function, and financial security tested to identify the effect on trust that leads to donate
intention. This research is a quantitative study using the path analysis method. All
hypotheses proved positive and supported in this study. The results of this study : aesthetic
appeal, layout and function, and financial security have a positive and significant impact
both partially and simultaneously on trust on the website kitabisa.com. Then trust has a
positive and significant impact on interest in donating to the crowdfunding website
kitabisa.com
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - E-servicescape
KW  -  Donate
KW  -  Website
KW  -  Crowdfunding
KW  -  kitabisa.com
M1  - skripsi
TI  - PENGARUH E-SERVICESCAPE TERHADAP KEPERCAYAAN
DONATUR DALAM BERDONASI PADA SITUS CROWDFUNDING
KITABISA.COM
AV  - restricted
EP  - 148
ER  -