eprintid: 41933 rev_number: 22 eprint_status: archive userid: 12259 dir: disk0/00/04/19/33 datestamp: 2021-02-03 03:37:01 lastmod: 2021-06-17 04:49:34 status_changed: 2021-06-17 04:49:34 type: thesis metadata_visibility: show creators_name: M. ULUL AZMI, NIM : 13391084 title: PENGARUH E-SERVICESCAPE TERHADAP KEPERCAYAAN DONATUR DALAM BERDONASI PADA SITUS CROWDFUNDING KITABISA.COM ispublished: pub subjects: keu_sya divisions: jur_mks full_text_status: restricted keywords: E-servicescape, Donate, Website, Crowdfunding, kitabisa.com note: Pembimbing : Dr. Sunaryati. S.E., M.Si. abstract: This study aims to test and explain the impact of e-servicescape variables on trust and their influence on donate intention to the crowdfunding website kitabisa.com. The sample of this study are286 respondents spread from various regions in Indonesia with a purposive sampling method. The variables used in this study are based on three dimensions on the e-servicescape framework, namely : aesthetic appeal, layout and function, and financial security tested to identify the effect on trust that leads to donate intention. This research is a quantitative study using the path analysis method. All hypotheses proved positive and supported in this study. The results of this study : aesthetic appeal, layout and function, and financial security have a positive and significant impact both partially and simultaneously on trust on the website kitabisa.com. Then trust has a positive and significant impact on interest in donating to the crowdfunding website kitabisa.com date: 2020-01-03 date_type: published pages: 148 institution: UIN SUNAN KALIJAGA YOGYAKARTA department: FAKULTAS EKONOMI DAN BISNIS ISLAM thesis_type: skripsi thesis_name: other citation: M. ULUL AZMI, NIM : 13391084 (2020) PENGARUH E-SERVICESCAPE TERHADAP KEPERCAYAAN DONATUR DALAM BERDONASI PADA SITUS CROWDFUNDING KITABISA.COM. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA. document_url: https://digilib.uin-suka.ac.id/id/eprint/41933/14/13391084_BAB-I_BAB-V_DAFTAR-PUSTAKA.pdf document_url: https://digilib.uin-suka.ac.id/id/eprint/41933/15/13391084_BAB-II_SAMPAI_BAB-IV.pdf