%A NIM. 15820167 ADITYA NURUL FIKRI
%O Drs. Akhmad Yusuf Khoruddin, S.E., M.Si.
%T PENGARUH PERSEPSI, PENGETAHUAN PRODUK, DAN GAYA HIDUP TERHADAP MINAT MASYARAKAT UNTUK MENGGUNAKAN JASA PERBANKAN SYARIAH
(Studi Kasus Pada Masyarakat Kec. Pejagoan, Kab. Kebumen, Jawa Tengah)
%X This research was conducted with the aim to study and analyze Perception, Product Knowledge, Lifestyle of Public Interest using the services of Islamic banks. The object of this research is the people who live in Pejagoan District, Regency, Kebumen, Central Java. This research is a causal study that aims to determine whether one variable can affect other variables. The sample in this study were 100 respondents determined using non-probability sampling techniques.. In this study using primary and quantitative data. Data in this study were obtained through questionnaires and indirect interviews. Data analysis methods used in this study are the validity test, reliability test, classic assumption test, and multiple linear regression analysis with the IBM SPSS 24 program. Based on the results of statistical tests in this study, it can be seen that the perception variable has no significant effect on people's interest in using the services of Islamic banks. While the other two variables, product knowledge and lifestyle, have a significant effect on people's interest in using the services of Islamic banks.
%K interests, perceptions, product knowledge, lifestyles, Islamic banks, society, leaders, Kebumen
%D 2019
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib41952