%0 Book Section %A Rama Kertamukti, - %B Jargon Politik dan Ekpektasi Agenda Publik %D 2014 %F digilib:42087 %I Pusat Studi Komunikasi dan Bisnis (PUSKOMBIS) Universitas Mercu Buana %K Political jargon, Public agenda, Candidate, legislative %P 322-335 %T "Membaca Gaya Komunikasi Pemimpin Kita", %U https://digilib.uin-suka.ac.id/id/eprint/42087/ %X A Language in the jargon of political present inoutdoor advertising greet each road users in Yogjakarta. A candidate legislative trying to encourage the public by trying to closely monitor and understand what they need, and offer the promise of improvement. In addition, the language the advertising campaign ( jargon ) packed frendly with hope can reach in commiserate society. This reality ts and who can be analysis in research is much matter, jargon who documented not involving reality publtc agenda that exists in the form of a public need not accomplished in jargon made the legislative candidates. The language used is just simply false persuasion of discourse without looking at the real situation. Distortion or constraint can cause miscommunication, the message was considered give different response than expected. It can be caused by the divergence of interpretation of the message was. A candida_te legislative having knowledge was limited to catch a stimulus from public.