eprintid: 42255
rev_number: 18
eprint_status: archive
userid: 12461
dir: disk0/00/04/22/55
datestamp: 2021-06-10 05:42:28
lastmod: 2021-06-10 05:42:28
status_changed: 2021-06-10 05:42:28
type: thesis
metadata_visibility: show
creators_name: Firda Anantaguna, NIM.: 16150076
title: LANGUAGE AND GENDER DISCRIMINATION IN AMERICAN PRINTED ADVERTISEMENTS DURING 1940s-1970s
ispublished: pub
subjects: gen_der
subjects: sas_ing
divisions: jur_bing
full_text_status: restricted
keywords: Advertising; Bahasa dan Gender; Diskriminasi Perempuan
note: Dr. Ening Herniti, M.Hum.
abstract: Gender discrimination is one of the biggest discrimination in the world. As the impact of the biggest discrimination, gender discrimination has spread into many aspects. In the early 1940s, it spreads into language. The appearance of gender discrimination in language can be seen in the use of language in sexist advertisements. This research aims to analyze the language that indicates gender discrimination in American printed advertisements during 1940s-1970s. To analyze this gender discriminating language, the researcher uses descriptive qualitative method. In analysis, the researcher uses the theory of language and gender by Robin Lakoff in her book entitled Language in Woman's Place. In conclusion, most of the 1940s-1970s advertisements contain gender discrimination. It shows the existence of sexist language and the biggest issue of gender discrimination towards women in that era.
date: 2020-09-25
date_type: published
pages: 110
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: Fakultas Adab dan Ilmu Budaya
thesis_type: skripsi
thesis_name: other
citation:   Firda Anantaguna, NIM.: 16150076  (2020) LANGUAGE AND GENDER DISCRIMINATION IN AMERICAN PRINTED ADVERTISEMENTS DURING 1940s-1970s.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/42255/1/16150076_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/42255/2/16150076_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf