TY  - THES
N1  - Joko Setyono, SE., M.SI
ID  - digilib42294
UR  - https://digilib.uin-suka.ac.id/id/eprint/42294/
A1  - Rizki Alfiandani, NIM.: 16820083
Y1  - 2020/08/31/
N2  - This research aims to determine the effect of the marketing mix (product, promotion, place, price, person / employee, process, physical evidence) on the intention of the Yogyakarta Dharma Hindu Student Family to be a costumer on sharia bank. This research is a causal study which has the aim of finding out whether one variable can influence another variable. The population in this study amounted to 1113 people who are members of the Yogyakarta Hindu Dharma Student Family. The sampling technique is purposive sampling. The data in this study were obtained through a questionnaire. The data analysis method used in this research is validity test, reliability test, classical assumption test, and multiple linear regression analysis with SPSS 20.0. 
The results of this study indicate that the product and process have a positive effect on the interest of the Hindu Dharma Yogyakarta Student Family to become customers of Islamic banks. While price have a negative effect, and promotion, place, people / employees, physical evidence do not affect the intention of Hindu Dharma Yogyakarta Student Families to become customers of Islamic banks.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Marketing Mix
KW  -  Perilaku Konsumen
KW  -  Minat Konsumen
M1  - skripsi
TI  - ANALISIS MARKETING MIX DALAM MEMPENGARUHI MINAT NON MUSLIM (KELUARGA MAHASISWA HINDU DHARMA JOGJA) UNTUK MENJADI NASABAH BANK SYARIAH
AV  - restricted
EP  - 115
ER  -