eprintid: 42537
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/04/25/37
datestamp: 2021-06-22 07:33:09
lastmod: 2021-06-22 07:36:18
status_changed: 2021-06-22 07:33:09
type: thesis
metadata_visibility: show
creators_name: Apriliani Arum Sari, NIM.: 13710008
title: HUBUNGAN HARGA DIRI DAN PERILAKU KONSUMTIF PEMBELIAN PRODUK PERAWATAN WAJAH (SKIN-CARE) PADA KOMUNITAS ARISAN BHAYANGKARI DI POLRES X YOGYAKARTA
ispublished: pub
subjects: PF
divisions: jur_psi
full_text_status: restricted
keywords: Harga Diri, dan Perilaku Konsumtif
note: Pembimbing : Mayreyna Nurwardani,S.Psi., M.Psi.
abstract: Some members of Arisan Bhayangkari consistently use facial care products
and there are also those who frequently switch face care products (skin care).
Arisan Bhayangkari members feel there are positive effects and also negative
effects after buying beauty products. The positive effects of these products can
meet the needs and the product becomes useful. Then the negative effects are felt
when the goods that have been purchased are not useful, spending money is
reduced, financial waste, and sometimes the results are not in accordance with
what is desired. This study aims to determine the relationship of Self-Esteem and
Consumptive Behavior in Purchasing Facial Care Products (Skin-Care) in the
Bhayangkari Community at Polres X.
The subjects of this study were members of the Bhayangkari Community at
Polres X totaling 60 (N = 60) people. Data collection tools used in this study are
the scale of self-esteem and consumer behavior to consume goods to fulfill desires,
consume goods out of reach, consume goods that are not productive and consume
goods for social status. The sampling technique of this study was Purpossive
Random Sampling. This research data analysis method uses product moment or
person correlation analysis.
The results showed that there was a negative and significant relationship
between self-esteem and consumptive behavior among members of the
Bhayangkari community at Polres X. This means that any increase in self-esteem
that is marked by an increase in self-confidence will reduce consumptive behavior.
The coefficient of determination shows the number 0.163. This figure shows that
consumptive behavior is influenced by self-esteem by 16.3%, while the remaining
83.7% is influenced by other factors not examined in this study.
date: 2020-06-17
date_type: published
pages: 111
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Apriliani Arum Sari, NIM.: 13710008  (2020) HUBUNGAN HARGA DIRI DAN PERILAKU KONSUMTIF PEMBELIAN PRODUK PERAWATAN WAJAH (SKIN-CARE) PADA KOMUNITAS ARISAN BHAYANGKARI DI POLRES X YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/42537/1/13710008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/42537/2/13710008_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf