eprintid: 42542
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/04/25/42
datestamp: 2021-06-22 08:03:31
lastmod: 2021-06-22 08:03:31
status_changed: 2021-06-22 08:03:31
type: thesis
metadata_visibility: show
creators_name: Ahmad Kholid Anwar, NIM.: 13730066
title: SEGMENTASI, TARGETING, DAN POSITIONING AKUN @PROMODAZZLE DI INSTAGRAM DALAM KEPUTUSAN MEMBELI
ispublished: pub
subjects: kom_sos
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: Segmentating, Targeting, Positioning
note: Pembimbing : Dr. Rama Kertamukti, S.Sos
abstract: In 2019 Internet users in Indonesia reached 171 million users. This number
increased by more than 200% of the number of internet users five years before. The
biggest contributor to the internet comes from social media users on Instagram.
users of social media, many companies aim for Instagram as a marketing medium.
As a result, competition occurs and there is a superior, there is a decline. One
marketer that has experienced significant development is @promodazzle, an
account that markets the product of cellphone accessories @promodazzle which has
a tenfold increase in turnover and gained more than 70% additional followers for
one year.
This research examines how the marketing strategy used @promodazzle in
getting consumers. The research method uses descriptive qualitative, which
describes how @promodazzle uses marketing strategies to get buying decisions
from consumers on Instagram.
The results of this study are that @proodazzle uses the Segmentation,
Targeting, and Positioning Methods to classify consumers into segments and then
group them again based on more detailed segments. After obtaining a more detailed
segment, @promodazzle seeks to understand potential markets and conduct
research on markets to better understand more specialized characteristics.
Marketing evaluation activities are one of the most important factors in
understanding a growing market. at the positioning, stage @promodazzle focuses
on building the mindset of consumers to be attracted by the price advantage at
Dazzle Stores cheaper than other marketers.
date: 2020-07-29
date_type: published
pages: 124
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Ahmad Kholid Anwar, NIM.: 13730066  (2020) SEGMENTASI, TARGETING, DAN POSITIONING AKUN @PROMODAZZLE DI INSTAGRAM DALAM KEPUTUSAN MEMBELI.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/42542/1/13730066_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/42542/2/13730066_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf