%A NIM.: 16730074 Khoirun Ni’am
%O Pembimbing : Drs. Bono Setyo, M.Si
%T STRATEGI KOMUNIKASI KANTOR PERWAKILAN BANK INDONESIA YOGYAKARTA DALAM PROGRAM CORPORATE SOSIAL 
RESPONSIBILITY  
(Studi Deskriptif Kualitatif pada Pengembangan Usaha Mikro Kecil dan
Menengah di Griya Cokelat Nglanggeran Patuk Gunung Kidul )
%X One of the main tasks and roles of Bank Indonesia is to maintain monetary
stability through controlling inflation. The cause of inflation derived from
fluctuations in the price, which pressured prices triggered by various of
constraints, such as scarcity of production or distribution, weakness of
institutional farmers and inefficiency of market structure. Griya Cokelat
Nglanggeran is the producer and souvenirs center of chocolate products from the
Nglanggeran Village community. Griya Cokelat Nglanggeran is a UMKM
assisted by the Representative Office of Bank Indonesia Yogyakarta which is
based on the potential of local communities.  
The purpose of research was to know the communication strategy of
Representative Office of Bank Indonesia Yogyakarta in the program of corporate
social responsibility in the development of UMKM in Griya Cokelat Nglanggeran.
Type of the research was descriptive qualitative. This research was conducted in
depth and observation of the research subjects. The results of this research
indicate that the communication strategy of Yogyakarta Indonesia Bank
Representative Office in corporate social responsibility program on the
development of UMKM in Griya Cokelat Nglanggeran by using the
communication strategy concept which consists of five stages, namely: research,
planning, implementation, evaluation, and reporting.
%K Strategi Komunikasi, Tanggung Jawab Sosial Perusahaan, dan UMKM
%D 2020
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib42736