%0 Thesis
%9 Skripsi
%A Afin Kharismawan, NIM.: 16730078
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2020
%F digilib:42738
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Balkondes Tuksongo, Komunikasi Pemasaran, Unit Bisnis Desa.
%P 110
%T BENTUK KOMUNIKASI PEMASARAN BALAI EKONOMI DESA  (BALKONDES) DALAM MENINGKATKAN PENJUALAN   UNIT USAHA DESA (Studi Deskriptif Kualitaitif Pada Balkondes Tuksongo, Kecamatan Borobudur, Kabupaten Magelang)
%U https://digilib.uin-suka.ac.id/id/eprint/42738/
%X This study aims to determine the marketing communication activities at  Tuksongo Village Economic Center in improving village business units. The  approach in this study uses a qualitative approach with data collection methods in  the form of interviews, observation, and documentation. The resource person in this  study is the supervisor of the management team of Balkondes Tuksongo. This  research focuses on the use of a communication mix of advertising, sales promotion,  public relations, direct marketing, interactive marketing, word of mouth marketing,  and personal selling.  The result of this study indicates that Balkondes Tuksongo conducts  marketing communication activities in the form of a marketing communication mix  that has been applied by utilizing all marketing functions in all lines in the  Balkondes Tuksongo team. The data validity is tested on the practices applied by  Balkondes Tuksongo to tourists and vendors who had collaborated. From the data  validity test, it was found that the application of marketing communication activities  in Balkondes Tuksongo had several functions that had not been fulfilled because  Balkondes Tuksongo needed to conduct evaluations in improving products,  competitive selling prices, and service quality.
%Z Pembimbing : Dr. Yani Tri Wijayanti, S.Sos., M.Si