eprintid: 42837
rev_number: 11
eprint_status: archive
userid: 12243
dir: disk0/00/04/28/37
datestamp: 2021-07-15 02:15:03
lastmod: 2021-07-15 02:15:03
status_changed: 2021-07-15 02:15:03
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Muhamad Iqbal Ramadan, NIM. : 13730003
title: STRATEGI PERENCANAAN PESAN DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM
(Studi Deskriptif Kulitatif pada JogJamu)
ispublished: pub
subjects: b
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: Jamu; Advertising; strategic planning; minuman tradisional
note: Pembimbing: Drs. Bono Setyo, M.Si
abstract: Nowdays fact the interest people in consuming herbal medicine (Jamu) is decreasing because it is outdone by the contemporary drinks that continue to emerge. JogJamu then comes to restore the tradition of drinking the herbal medicine. Armed with a hereditary recipe, JogJamu then rebranded the recipe with a newer strategy so that it could be accepted by consumers, especially young people.
This research examines several message strategies implemented by JogJamu using social media Instagram to increase brand awareness. . This type of research is qualitative research and data collection tools in the form of in-depth interviews, observation and documentation. The results of this research indicate that JogJamu uses three kinds of message strategies to build brand awareness, including expressive logic, conventional logic and rhetorical or rhetorical logic.
date: 2020-12-18
date_type: published
pages: 103
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Muhamad Iqbal Ramadan, NIM. : 13730003  (2020) STRATEGI PERENCANAAN PESAN DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM (Studi Deskriptif Kulitatif pada JogJamu).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/42837/1/13730003_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/42837/2/13730003_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf