eprintid: 42860
rev_number: 10
eprint_status: archive
userid: 12243
dir: disk0/00/04/28/60
datestamp: 2021-07-16 03:19:17
lastmod: 2021-07-16 03:19:17
status_changed: 2021-07-16 03:19:17
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Naufal Ilham Sutianto, NIM.: 13730018
title: BENTUK PERSONAL BRANDING FOTOGRAFER
MELALUI MEDIA SOSIAL
(Studi Deskriptif Kualitatif Personal Branding Bimo Pradityo melalui akun Instagram Pribadi @_bimo_)
ispublished: pub
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: personal branding; photografi; instagram; fotografer
note: Pembimbing: Luqman Nusa, M.Ikom.
abstract: In the development of social media, Instagram is one of the choices from the
many social media platforms with the most users in Indonesia. The platform that
was originally used for information exchange and self-existence activities also can
maximize the function as a social media for self-actualization, one of which is in
Personal Branding activities. More people are realizing the importance of personal
branding so that it can be known to a wider audience, including people who are in
the world of photography.
In this study, the researcher tried to describe the form of personal branding
from Bimo Pradityo, a photographer who has been actively sharing his photos on
Instagram. This study uses a qualitative method. Data were collected through indepth
interviews, observation, and documentation. To prove the validity of the
study, researchers also used data from triangulation sources.
The conclusion from this research is that Bimo Pradityo in his account,
@_bimo_, has a good ability in doing his personal branding. This can be seen from
the aspects of authenticity, consistency, integrity, specialization, authority,
difference, relevance, and visibility which he always shows clearly on his Instagram
account using the photo and story sharing features.
date: 2020-12-22
date_type: published
pages: 129
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Naufal Ilham Sutianto, NIM.: 13730018  (2020) BENTUK PERSONAL BRANDING FOTOGRAFER MELALUI MEDIA SOSIAL (Studi Deskriptif Kualitatif Personal Branding Bimo Pradityo melalui akun Instagram Pribadi @_bimo_).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/42860/1/13730018_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/42860/2/13730018_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf