@phdthesis{digilib42905,
           month = {December},
           title = {PERENCANAAN KOMUNIKASI PROGRAM ?KLINONG-KLINONG  CAMPUR SARI? JOGJA TV DALAM MENARIK MINAT 
 GENERASI MILENIAL},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 13730061 Haryadi Sudibyo},
            year = {2020},
            note = {Pembimbing: Lukman Nusa, M.I. Kom},
        keywords = {communication planning; local culture; TV Budaya; campursari},
             url = {https://digilib.uin-suka.ac.id/id/eprint/42905/},
        abstract = {This research is aimed to rise the interest among millennials in the local culture of 
Campursari in the Klinong-Klinong Campursari JOGJATV program. The method 
used was a communication planning theory with a five-step model stage (research, 
plan, execute, measure, report). As this research is a qualitative descriptive study, 
observation, interview, and documentation were done to obtain an overview of 
communication planning in the program. The results showed that millennials were 
interested in Campursari music as indicated by positive responses and feedback 
given via live phone and social media. The communication planning had also 
conveyed the message to millennial. Based on the research, the communication 
planning stages run efficiently in the Klinong-Klinong Campursari program so that 
it increases millennials? interest in the local culture of Campursari.}
}