relation: https://digilib.uin-suka.ac.id/id/eprint/42906/
title: PENGARUH PROMOSI PENJUALAN FLASH SALE  TERHADAP KEPUTUSAN PEMBELIAN  (Survey terhadap Mahasiswa UIN Sunan Kalijaga Yogyakarta pada Situs Shopee.co.id)
creator: Yudhi Sutopo, NIM.: 13730065
subject: Ilmu Komunikasi
description: The rapid development of communication technology make an   impacted a shift in trading transactions. This led to the emergence of   business competition, especially in sales promotions that utilize the internet   network. The advent of flash sale is one of the developments of current sales   promotions.  A way to find out how much influence a sales promotion has, the   theory of (Kotler and Armstrong 2001:204) about sales promotions is   analyzed using a simple linear regression analysis method. The survey was   conducted on college student of UIN Sunan Kalijaga Yogyakarta who has   shopped or seen advertisements in one of the marketplaces namely Shopee.  The results of this study explain that flash sale promotion affects   purchasing decisions. The determination coefficient (R Square) is 0.471 or   47.1% of the yield (R2 x 100%). This explains that the effect of sales   promotion variables on Purchase Decision variables is 47.1% and the   remaining 52.9% is influenced by other factors.
date: 2020-10-27
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/42906/1/13730065_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/42906/2/13730065_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Yudhi Sutopo, NIM.: 13730065  (2020) PENGARUH PROMOSI PENJUALAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN (Survey terhadap Mahasiswa UIN Sunan Kalijaga Yogyakarta pada Situs Shopee.co.id).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.