TY  - THES
N1  - Pembimbing: Drs. H. Bono Setyo, M.Si
ID  - digilib42906
UR  - https://digilib.uin-suka.ac.id/id/eprint/42906/
A1  - Yudhi Sutopo, NIM.: 13730065
Y1  - 2020/10/27/
N2  - The rapid development of communication technology make an 
impacted a shift in trading transactions. This led to the emergence of 
business competition, especially in sales promotions that utilize the internet 
network. The advent of flash sale is one of the developments of current sales 
promotions.
A way to find out how much influence a sales promotion has, the 
theory of (Kotler and Armstrong 2001:204) about sales promotions is 
analyzed using a simple linear regression analysis method. The survey was 
conducted on college student of UIN Sunan Kalijaga Yogyakarta who has 
shopped or seen advertisements in one of the marketplaces namely Shopee.
The results of this study explain that flash sale promotion affects 
purchasing decisions. The determination coefficient (R Square) is 0.471 or 
47.1% of the yield (R2 x 100%). This explains that the effect of sales 
promotion variables on Purchase Decision variables is 47.1% and the 
remaining 52.9% is influenced by other factors.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Sales promotion; Shopee pay; flash sale;
M1  - skripsi
TI  - PENGARUH PROMOSI PENJUALAN FLASH SALE
TERHADAP KEPUTUSAN PEMBELIAN
(Survey terhadap Mahasiswa UIN Sunan Kalijaga Yogyakarta pada Situs Shopee.co.id)
AV  - restricted
EP  - 146
ER  -