eprintid: 42906
rev_number: 17
eprint_status: archive
userid: 12243
dir: disk0/00/04/29/06
datestamp: 2021-07-18 13:20:09
lastmod: 2021-07-18 13:20:09
status_changed: 2021-07-18 13:20:09
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Yudhi Sutopo, NIM.: 13730065
title: PENGARUH PROMOSI PENJUALAN FLASH SALE
TERHADAP KEPUTUSAN PEMBELIAN
(Survey terhadap Mahasiswa UIN Sunan Kalijaga Yogyakarta pada Situs Shopee.co.id)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Sales promotion; Shopee pay; flash sale;
note: Pembimbing: Drs. H. Bono Setyo, M.Si
abstract: The rapid development of communication technology make an 
impacted a shift in trading transactions. This led to the emergence of 
business competition, especially in sales promotions that utilize the internet 
network. The advent of flash sale is one of the developments of current sales 
promotions.
A way to find out how much influence a sales promotion has, the 
theory of (Kotler and Armstrong 2001:204) about sales promotions is 
analyzed using a simple linear regression analysis method. The survey was 
conducted on college student of UIN Sunan Kalijaga Yogyakarta who has 
shopped or seen advertisements in one of the marketplaces namely Shopee.
The results of this study explain that flash sale promotion affects 
purchasing decisions. The determination coefficient (R Square) is 0.471 or 
47.1% of the yield (R2 x 100%). This explains that the effect of sales 
promotion variables on Purchase Decision variables is 47.1% and the 
remaining 52.9% is influenced by other factors.
date: 2020-10-27
date_type: published
pages: 146
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Yudhi Sutopo, NIM.: 13730065  (2020) PENGARUH PROMOSI PENJUALAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN (Survey terhadap Mahasiswa UIN Sunan Kalijaga Yogyakarta pada Situs Shopee.co.id).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/42906/1/13730065_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/42906/2/13730065_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf