%A NIM.: 13730067 Hengki Afrinata
%O Pembimbing: Drs. Siantari Rihartono, M.Si
%T PENERAPAN INTEGRATED MARKETING COMMUNICATION
PADA MEDIA SOSIAL
(Studi Deskriptif Kualitatif Akun Media Sosial Instagram @mojokdotco)
%X This research is important because social media is currently a means of
promotion in the midst of digital technology developments. Integrated Marketting
Communication can be done and needs to be realized by digital media companies to
better understand their target market. Instagram users will know more about the
extent to which the social media team @mojokdotco carries out Integrated
Marketting Communication. The results of this research can certainly be used as a
reference or consideration for those who want to make something better.
This research has the aims to determine how the implementation of Integrated
Marketting Communication on social media accounts @mojokdotco. The research
method that is used in this research is qualitative research method with a descriptive
approach. The methods of data collection that have been used consistof interviews,
observation and documentation. While the method of data validity uses triangulation
method of data source.
Based on the results of research that has been done by referring to Philip Kotler
theory, about the application of Integrated Marketting Communication, namely
promotion, advertising, and public relations. It is known that the social media
account @mojokdotco has successfully introduced the Mojok.co news portal to
social media users, especially Instagram.
%K Integrated marketting communication; Instagram @mojokdotco; iklan; promosi
%D 2020
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib42911