@phdthesis{digilib42913,
           month = {December},
           title = {KOMUNIKASI PEMASARAN OBJEK WISATA TEBING BREKSI
MELALUI AKUN INSTAGRAM @tebingbreksi\_official
(Suatu Studi Deskriptif Kualitatif)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 13730080 Bonita Rausyni Kareem},
            year = {2020},
            note = {Pembimbing: Drs. H. Bono Setyo, M.Si.},
        keywords = {travel agent;  social media; marketing communication; Wisata Tebing Breksi Yogyakarta},
             url = {https://digilib.uin-suka.ac.id/id/eprint/42913/},
        abstract = {In running a business entity to achieve the purpose of promoting such products
using the stage of marketing communications for enterprises including tourism. This
study describes how the implementation stages of marketing communications on social
media in Taman Wisata Tebing Breksi Yogyakarta to promote tourism in particular
through @tebingbreksi\_official Instagram account. This study used the descriptive
qualitative method. Data collection in this study was conducted by interview and
documentation methods. To Check the validity of the data using the triangulation
method of data from trusted sources. The results of this study indicate that the
marketing communication stage on social media, especially Instagram, can be used as
a means to promote tourism. There are 3 stages of marketing communication, namely
Market Segmentation (Segmentasi Pasar), Target Pemasaran, and positioning. The
application of these 3 stages is used for social media Instagram when the process of
providing information in the form of persuasive sentences and reminders through
features including, Followers, Hashtags, Arrobas, Social Networks (Jejaring Sosial),
Uploads, Photo Effects (Efek Foto), Captions, and Likes. Taman Wisata Tebing Breksi
Yogyakarta has implemented marketing communication stages to promote its tourism.}
}