%A NIM.: 15730120 Kuni Mangiatunnajah %O Pembimbing : Drs. Siantari Rihartono, M.Si %T STRATEGI KOMUNIKASI PERSUASIF DALAM MEMOTIVASI BELAJAR AGAMA PADA ANAK %X Children are the assets of the nation to continue the struggles of this country. It is important for children to be instilled with religious knowledge for their guidance and life norms. Currently, there is little religious education delivered in formal schools, to instill it, children would study in non formal institution such as children educational institution of Al Qur‟an. TPA Anwar Rasyid is one of the non formal institution that educates children to study religion, especially the Qur‟an. This study examines how the persuasive communication strategy used by TPA educator learning for children. This research used descriptive qualitative method, in collecting data through observation, interviews and utulizing existing research. This research develop persuasive communication strategies on educational institution of Al Qur‟an. Based on the research found, the educators used pshychodynamic persuasive communication strategies, sociocultural persuasive communication strategies, and meaning construction persuasive communication strategies to motivate religious learning for children. %K motivasi belajar; Taman Pendidikan Al Qur'an (TPA); komunikasi %D 2021 %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib43128