%0 Thesis
%9 Skripsi
%A Rizki Bima Saputra, NIM.: 14730031
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2020
%F digilib:43131
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K instagram; EPIC Model; tempat wisata
%P 98
%T EFEKTIVITAS UNGGAHAN AKUN INSTAGRAM @explore.bantul PADA KUNJUNGAN WISATAWAN KE KABUPATEN BANTUL
%U https://digilib.uin-suka.ac.id/id/eprint/43131/
%X Yogyakarta is a province in Indonesia that is very serious about  developing the tourism industry. Tourism in Yogyakarta which used to be only  centered on the city alone has now spread to all districts, one of them is Bantul  regency. Social media that is fast and being popular around the public, such as  Instagram has begun to be used by the tourism industry players. By Instagram  account @explore.bantul who continue to promote and provide tourism  information, is expected to attract domestic and international tourists to visit  Bantul regency. The research entitled "Effectiveness of Instagram Account  @explore.bantul Uploads at Tourists Visit to Bantul Regency" has a problem  formulation of how much effectiveness of Instagram @explore.bantul account  uploads at tourists visit to Bantul Regency. The purpose of this study was to  determine the effectiveness of Instagram @explore.bantul uploads at tourists visit  to Bantul Regency. This research uses descriptive-quantitative research, and the  calculation of effectiveness uses the EPIC Model. The results of this study, the  Instagram account @explore.bantul uploads is effective at tourists visit to Bantul  regency with an average score of 4.23.
%Z Pembimbing: Dr. Yani Tri Wijayanti, M. Si.