TY  - THES
N1  - Pembimbing: Dr. Yani Tri Wijayanti, M. Si.
ID  - digilib43131
UR  - https://digilib.uin-suka.ac.id/id/eprint/43131/
A1  - Rizki Bima Saputra, NIM.: 14730031
Y1  - 2020/10/26/
N2  - Yogyakarta is a province in Indonesia that is very serious about
developing the tourism industry. Tourism in Yogyakarta which used to be only
centered on the city alone has now spread to all districts, one of them is Bantul
regency. Social media that is fast and being popular around the public, such as
Instagram has begun to be used by the tourism industry players. By Instagram
account @explore.bantul who continue to promote and provide tourism
information, is expected to attract domestic and international tourists to visit
Bantul regency. The research entitled "Effectiveness of Instagram Account
@explore.bantul Uploads at Tourists Visit to Bantul Regency" has a problem
formulation of how much effectiveness of Instagram @explore.bantul account
uploads at tourists visit to Bantul Regency. The purpose of this study was to
determine the effectiveness of Instagram @explore.bantul uploads at tourists visit
to Bantul Regency. This research uses descriptive-quantitative research, and the
calculation of effectiveness uses the EPIC Model. The results of this study, the
Instagram account @explore.bantul uploads is effective at tourists visit to Bantul
regency with an average score of 4.23.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - instagram; EPIC Model; tempat wisata
M1  - skripsi
TI  - EFEKTIVITAS UNGGAHAN AKUN INSTAGRAM @explore.bantul PADA KUNJUNGAN WISATAWAN KE KABUPATEN BANTUL
AV  - restricted
EP  - 98
ER  -