relation: https://digilib.uin-suka.ac.id/id/eprint/43150/
title: PENGARUH "WORD OF MOUTH" TERHADAP MINAT BELI  KONSUMEN PRODUK BAKPIA PELANGI  (survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019)
creator: Eva Nur Safitri, NIM.: 14730074
subject: Komunikasi Sosial
description: Bakpia Pelangi is a culinary business that develops on Jl. jogja-solo km 17 to be  precise at the Sumber Barokah shop. Every day, consumers come to the store. This  product has its own way of promoting and spreading information about its products by  word of mouth. WOM can be an influence of promotional methods because it is more  trusted by consumers, generally information is disseminated from the experience of  satisfied consumers using a brand or product. This has the effect of not only hearing  information but also completing the act of buying a product and making buying interest  increase. This research uses quantitative methods, and data distribution using a  questionnaire. The sources sought in this study were Bakpia Pelangi consumers with the  criteria of knowing Bakpia Pelangi products from other people and from WOM with a  sample size of 100 people. The study used simple analytical techniques, and after  processing it found the effect of word of mouth on purchase intention. The results  showed that the relationship between the two variables was very strong because it was in  the interval 0.80 - 1.00. This value indicates that there is a very strong relationship or  relationship between word of mouth (Variable X) and purchase intention (Variable Y).  while R Square is converted into percent, namely: 0.784 x 100% = 78.4%. This value  shows that 78.4% of the influence of word of mouth on the purchase intention of Bakpia  Pelangi products. Meanwhile, the remaining 21.6% is influenced by other factors not  examined.
date: 2021-01-05
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/43150/1/14730074_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/43150/2/14730074_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Eva Nur Safitri, NIM.: 14730074  (2021) PENGARUH "WORD OF MOUTH" TERHADAP MINAT BELI KONSUMEN PRODUK BAKPIA PELANGI (survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.