<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019)"^^ . "Bakpia Pelangi is a culinary business that develops on Jl. jogja-solo km 17 to be\r\nprecise at the Sumber Barokah shop. Every day, consumers come to the store. This\r\nproduct has its own way of promoting and spreading information about its products by\r\nword of mouth. WOM can be an influence of promotional methods because it is more\r\ntrusted by consumers, generally information is disseminated from the experience of\r\nsatisfied consumers using a brand or product. This has the effect of not only hearing\r\ninformation but also completing the act of buying a product and making buying interest\r\nincrease. This research uses quantitative methods, and data distribution using a\r\nquestionnaire. The sources sought in this study were Bakpia Pelangi consumers with the\r\ncriteria of knowing Bakpia Pelangi products from other people and from WOM with a\r\nsample size of 100 people. The study used simple analytical techniques, and after\r\nprocessing it found the effect of word of mouth on purchase intention. The results\r\nshowed that the relationship between the two variables was very strong because it was in\r\nthe interval 0.80 - 1.00. This value indicates that there is a very strong relationship or\r\nrelationship between word of mouth (Variable X) and purchase intention (Variable Y).\r\nwhile R Square is converted into percent, namely: 0.784 x 100% = 78.4%. This value\r\nshows that 78.4% of the influence of word of mouth on the purchase intention of Bakpia\r\nPelangi products. Meanwhile, the remaining 21.6% is influenced by other factors not\r\nexamined."^^ . "2021-01-05" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 14730074"^^ . "Eva Nur Safitri"^^ . "NIM.: 14730074 Eva Nur Safitri"^^ . . . . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Text)"^^ . . . "14730074_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Text)"^^ . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Other)"^^ . . . . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Other)"^^ . . . . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Other)"^^ . . . . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Other)"^^ . . . . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI\r\nKONSUMEN PRODUK BAKPIA PELANGI\r\n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #43150 \n\nPENGARUH \"WORD OF MOUTH\" TERHADAP MINAT BELI \nKONSUMEN PRODUK BAKPIA PELANGI \n(survei Pada Pengunjung Toko Sumber Barokah Prambanan Periode 2019)\n\n" . "text/html" . . . "Komunikasi Sosial" . .