%A NIM.: 16380066 DARMAWAN
%O Pembimbing : Drs. H. Syafaul Mudawam, M.A., M.M.
%T TINJAUAN HUKUM ISLAM TERHADAP IKLAN MEDIA 
CETAK YANG MENGANDUNG PORNOGRAFI
%X Advances in technology and information due to the flow of globalization have made
advertising an important spotlight in the business world in terms of marketing 
products, this has also subjected the Indonesian advertising world to a series of
negative impacts. Like negative cultures from foreign countries that are customary in 
dressing minim or appearing naked in advertising. Companies or advertising agents
enjoy doing this because they can attract consumer reading interest so that it adds 
value to the company regardless of the impact of the damage. Weak legal regulations
related to pornographic advertisements mean that these irregular advertisements can
still be found in every media, especially print media. In fact, Islam has regulated the 
procedures for doing business with the guidance of the prophet Muhammad SAW.
The purpose of this research is to find out the ins and outs of print media 
advertisements, to explain and explain important things related to pornographic print
media advertisements in Islamic law review, and to reveal the facts of pornographic
print media deviations in the advertising world.  
The method used in this research is descriptive literature and utilizes the normative
scientific approach. Whereas its analytical method used the analytical method, the 
analytical method used is the maqasid asy-syari'ah method, the sadd az-zari'ah
method. 
The law of advertising in print media is permissible or permissible, especially if it is
used in terms of goodness such as preaching, so the law can be changed to become  
mandatory. However, if it is used in terms of immorality, such as loading semi pornographic
advertisements,
then
the
law
is
haram
and
it
is
obligatory
to
stay
away.
 
So by staying away from advertisements like that we have saved ourselves from
adultery which leads to harm.
%K Advertising, Print Media, Pornography, Islamic Law Review, Maqasid
Asy-Syari'ah, and Sadd Az-zari'ah.
%D 2021
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib43197