%A NIM. 16820074 IMTYAZUL HIKMAH HALIMAH
%O ALEX FAHRUR RIZA, SE., M.Sc
%T MILLENNIAL GENERATION SWITCHING INTENTION TO USE SHARIA ELECTRONIC MONEY: ADOPTING MODIFIED UTAUT2 AS A RESEARCH MODEL
%X The growth of technology this day makes it be a necessity in daily human life, such as electronic money. There are so many issuers that have been registered at Bank Indonesia. There is an even issuer who tries to add Sharia features to its electronic money. Although the sharia label has become common in Indonesian society, there is still skepticism about sharia labels on some products.
This study aims to determine the switching intention of millennials to use sharia electronic money in Indonesia using the UTAUT2 as a research model. The population in this study is all users of LinkAja electronic money. The sampling technique used purposive sampling; the number of samples used in this study was 168 users. Data analysis techniques used are Structural Equation Model and Partial Least Square (SEM-PLS), the data processing applications using Smart-PLS 3.0.
The results of this study indicate that the two independent variables, which are social influence and facilitating conditions, do not affect the intention to switch. However, five other independent variables, they are performance expectancy, effort expectancy, hedonic motivation, price value, and habit, have a positive and significant effect on the intention to switch to use Sharia electronic money.
%K Electronic Money, LinkAja, Sharia Electronic Money, Sharia LinkAja, UTAUT 2, Millennial
%D 2020
%I FAKULTAS EKONOMI DAN BISNIS
%L digilib43490