relation: https://digilib.uin-suka.ac.id/id/eprint/43541/
title: ANALISIS NIAT MASYARAKAT YOGYAKARTA MENJADI NASABAH PT.  BANK SYARIAH INDONESIA Tbk.  (STUDI KASUS GENERASI Z DI YOGYAKARTA)
creator: A.M. ILHAM BOLKIAH, NIM: 17108020059
subject: Perbankan Syariah
description: Three Islamic Banks that members of himbara are going to merge is  interesting news amid the COVID-19 Pandemic. PT. Bank BNI Syariah dan PT.  Bank BRI Syariah Tbk. will merge into one entity name PT. Bank Syariah Indonesia  Tbk. this merge of three Islamic Banks must be a stimulus that makes people intend  to be customers of PT. Bank Syariah Indonesia Tbk. this study aims to know the  interest of Z Generation in Yogyakarta to be the customers of PT. Bank Syariah  Indonesia Tbk. variables that are used to analyze the intents in this study are  attitude, subjective norm, perceived behavioral control, and trust. attitude,  subjective norm, and perceived behavioral control are variables taken from the  theory of behavioral control (TPB) plus trust variable. Methode used in this study  is the Partial Least Square-Structural Equation Model (SEM-PLS) with 192 Z  Generation in Yogyakarta are the respondents that choose with purposive sampling  methods. Z Generation used to be respondents because Z Generation is the  youngest generation will into the working world. the location of this study takes  place in Yogyakarta because Yogyakarta is known as the City of Student. which  means there is many Z Generation in Yogyakarta. The Conclusion of this study is  the attitude, subjective norm, perceived behavioral control, and trust affect the  intention of the Z Generation in Yogyakarta to be customers of PT. Bank Syariah  Indonesia Tbk.
date: 2021-05-01
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/43541/1/17108020059_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/43541/2/17108020055_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   A.M. ILHAM BOLKIAH, NIM: 17108020059  (2021) ANALISIS NIAT MASYARAKAT YOGYAKARTA MENJADI NASABAH PT. BANK SYARIAH INDONESIA Tbk. (STUDI KASUS GENERASI Z DI YOGYAKARTA).  Skripsi thesis, FAKULTAS EKONOMI DAN BISNIS.