%A NIM: 17108020059 A.M. ILHAM BOLKIAH
%O ROSYID NUR ANGGARA PUTRA, S.PD., M.SI
%T ANALISIS NIAT MASYARAKAT YOGYAKARTA MENJADI NASABAH PT.
BANK SYARIAH INDONESIA Tbk.
(STUDI KASUS GENERASI Z DI YOGYAKARTA)
%X Three Islamic Banks that members of himbara are going to merge is
interesting news amid the COVID-19 Pandemic. PT. Bank BNI Syariah dan PT.
Bank BRI Syariah Tbk. will merge into one entity name PT. Bank Syariah Indonesia
Tbk. this merge of three Islamic Banks must be a stimulus that makes people intend
to be customers of PT. Bank Syariah Indonesia Tbk. this study aims to know the
interest of Z Generation in Yogyakarta to be the customers of PT. Bank Syariah
Indonesia Tbk. variables that are used to analyze the intents in this study are
attitude, subjective norm, perceived behavioral control, and trust. attitude,
subjective norm, and perceived behavioral control are variables taken from the
theory of behavioral control (TPB) plus trust variable. Methode used in this study
is the Partial Least Square-Structural Equation Model (SEM-PLS) with 192 Z
Generation in Yogyakarta are the respondents that choose with purposive sampling
methods. Z Generation used to be respondents because Z Generation is the
youngest generation will into the working world. the location of this study takes
place in Yogyakarta because Yogyakarta is known as the City of Student. which
means there is many Z Generation in Yogyakarta. The Conclusion of this study is
the attitude, subjective norm, perceived behavioral control, and trust affect the
intention of the Z Generation in Yogyakarta to be customers of PT. Bank Syariah
Indonesia Tbk.
%K Theory of Planned Behavior, SEM-PLS, Trust, PT. Bank Syariah
Indonesia
%D 2021
%I FAKULTAS EKONOMI DAN BISNIS
%L digilib43541