%A NIM.: 13730031 Rizki Aditya Rahman
%O Pembimbing: Dr. Rama Kertamukti, S.Sos., M.Sn
%T STRATEGI IKLAN INSTAGRAM @CENTRAARTHAPRIMA DALAM MENCIPTAKAN BRAND AWARENESS
%X This study describes the Instagram @centraarthaprima advertising strategy in creating brand awareness of PT. Centra Artha Prima Indonesia. Previous research has provided the fact that brand awareness can be created in several ways, one of which is through advertising. The theory used in this research is the SUPER A advertising strategy, the principles of visual communication and brand awareness. The result of this research is that the values of the advertising strategy are very important in creating Brand Awareness. The company will increase if the ads uploaded are in accordance with the values of the advertising strategy. Referring to the principle of visual communication, some of the advertisements uploaded by @centraarthaprima are already in the category of visual communication principles. From several sources that have provided information, researchers concluded that a good advertising strategy will increase the selling power of the company itself and all aspects of the principles of visual communication affect the mindset of potential participants in choosing occupational safety and health service companies (K3).
%K website; visual communication; brand awareness
%D 2020
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib43957