eprintid: 43958
rev_number: 10
eprint_status: archive
userid: 12243
dir: disk0/00/04/39/58
datestamp: 2021-09-07 07:55:03
lastmod: 2021-09-07 07:55:03
status_changed: 2021-09-07 07:55:03
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Ratih Nahar, NIM.: 13730032
title: Kegiatan City Branding Pada Pengelolaan Kabupaten Kudus Sebagai Kota Modern, Religius, Cerdas Dan Sejahtera
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: City branding; komunikasi pemasaran; marketing communication
note: Pembimbing: Dr. Rama Kertamukti, S.Sos., MSn.,
abstract: The strategy of city branding conducted by Kudus Regency by looking at tourism sector opportunities combines the concept of tourism and the values of Religion (religious tourist destinations). This research is a qualitative study with the Research Object of the Ministry of Culture and Tourism of the Holy City area. The subject of his research is the Head of Field and Promotion Section of the Ministry of Culture and Tourism of Kudus Regency. The method of data collection is Direct Observation, Interview and Archive Recording. The validity of the data is carried out using the triangulation method The results showed that the provincial government and private parties supported city branding activities. In general, the branding of Kudus Regency nationally has begun to form in the community as a religious city and kretek city. But internationally, Kudus Regency still has to continue to brand massif. This is because internationally Kudus Regency is not widely known such as Yogyakarta Special Region Province and Bali Province.
date: 2020-09-16
date_type: published
pages: 123
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Ratih Nahar, NIM.: 13730032  (2020) Kegiatan City Branding Pada Pengelolaan Kabupaten Kudus Sebagai Kota Modern, Religius, Cerdas Dan Sejahtera.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/43958/1/13730032_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/43958/2/13730032_BAB-II_sampai_SEBELUM-BAB-TERAKHIR%20%281%29.pdf