%A NIM.: 162210009 Nur Ahmad El Aufa %O Pembimbing : Dr. Hamdan Daulay, M.Si., M.A. %T ANALISIS ISI PESAN DAKWAH ASPEK IBADAH PADA PROGRAM AKU SUKA EDISI RAMADHAN 1441 H DI KANAL YOUTUBE ADI HIDAYAT OFFICIAL %X The development of communication technology which is increasing rapidly, makes the access of information even fastly. The world's population uses digital technology for various needs, including Indonesians. Social media is the most widely used platform for seeking entertainment, increasing knowledge, and so on, including residents of the archipelago. The development of information technology which has led to the massive use of social networks requires da'wah activists to innovate in disseminating Islamic messages. A number of Islamic mass organizations have recently started creating social media accounts to share religious content. Many preachers also have digital channels to carry out Islamic studies. The focus of the problem in this research is the content of the Islamic aspect of the worship da'wah message in Aku Suka Ramadhan 1441 H Edition Program on Adi Hidayat Official Youtube Channel. In this study, the authors used descriptive qualitative research methods. The research data collection using the documentation method. Meanwhile, the analysis of research data used content analysis. The results of this study conclude that the contents of the worship da'wah message in Aku Suka Ramadhan 1441 H edition program on Adi Hidayat Official Youtube Channel consist of three main worship practices. First, daily practices in the month of Ramadan. Second, the practices of the last ten nights in the month of Ramadan. Third, practices after the month of Ramadan. %K Dakwah Islam, Media Sosial, Youtube %D 2020 %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib44171