%A NIM 15730104 Arminanti Yuantomo
%O Rika Lusri Virga, S.I.P., M.A.
%T PROMOSI MELALUI INSTAGRAM PADA LEMBAGA KURSUS
BAHASA INGGRIS
(Studi Deskriptif Kualitatif di English Cafe Yogyakarta)
%X During the current pandemic, people choose to do all activities indoors and limit
their activities outside. This is also what makes English Cafe promote through
social media in order to maintain its business. Based on the above statement, the
researcher formulates the problem into how about promotion via Instagram by
English Cafe? This study using a qualitative descriptive method. Collecting data
using three methods, namely, interviews, observation, and documentation. And
the method of data validity using the source triangulation method. The final
results of this study are: several Instagram accounts belonging to English Cafe
helped introduce the course institution to a wider market. Instagram features are
used as a tool that helps promote the Instagram English Cafe. Of the nine
Instagram features that are research, there are features that are used as
promotional media, such as the caption feature, location, story, highlight, hashtag,
photo or video upload. Meanwhile, the other three features are used by the English
Cafe as a medium to build a closer relationship with partners and followers of the
English Cafe. These features include, features like, Direct Message, and
comments.
%K Instagram, promotion, social media, English Cafe
%D 2021
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib44303